Designing a great website may seem like a tough challenge, but as long as you keep the basics in mind, you will find the process interesting and enjoyable. There's more to it than just looking good! We'll show you the basics, and some general guidelines to help you design websites that keep people coming back. Even you know that online is a big market and and designing your website will market your company more. Websites are created using a markup language called HTML. Web designers build webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets.